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Matt Atkinson envisioned creating a powerful brand providing customers with the latest trending men's apparel with a quick turnaround, and quality unmatched in the industry. In 2011 this vision was realized and 3rd & Army was created.

3rd & Army chose the perfect location nestled in the LA Arts District for their Corporate Headquarters and immersed themselves fully in the progressive culture by filling their ranks with designers, musicians and artists. Therefore, this brand has no choice but think "outside the box". This power team that 3rd & Army created frequents markets in Europe, Japan, and the U.S engrossing themselves in global trends and then they work together to provide an artistic spin on these trends to produce cutting-edge fashion. Itís no wonder that 3rd & Army has already made its mark within the men's fashion industry.