The Dickies' name stands for one thing: tough, durable gear. It's no surprise then that their denim is the most coveted among cowboys and tough guys alike. Snag your next pair of Dickies jeans and discover what makes this all-American brand an ever-popular one as well. Ideal for work or play alike, Dickies denim and work pants stand up to the elements as well as the test of time. Stock up on your Dickies jeans and you'll probably be set for life.